Facebook – domain verification

Facebook – domain verification

The quick guide to verify your domain with Facebook Having a verified domain is a requirement of Facebook to advertise online and ensure proper performance tracking in 2021. The reason for this verification lies in the new IOS 14 update introduced by Apple concerning...
Display campaigns

Display campaigns

If you’re looking to attract new customers, introduce a new product, or target consumers who are already in the buying process, web banners can help your business increase its online visibility. As accessible as they may be, launching a first web banner campaign...
Why Geofencing Is Worth It

Why Geofencing Is Worth It

Are you in search of the next web trend or an innovative technique to reach out to new customers? Do you want your ads to appear when a potential customer is shopping at one of your competitors, in a store selling related goods, or during a business conference? The...
The measurement of aggregated events explained

The measurement of aggregated events explained

With the expected update of iOS 14.5 in early March 2021, significant changes regarding the handling of personal data are on the horizon. These changes introduced by Apple will significantly impact advertising performance on Apple-branded devices, which have a market...