All posts by: Nicolas de Lottinville

About Nicolas de Lottinville
February 26, 2021

Facebook’s Aggregate Event Measurement Protocol Explained

With the upcoming IOS 14.5 update expected to release in early March 2021, a very important privacy change is on the horizon. The privacy changes introduced by Apple will significantly impact mobile advertising performance on apple devices, which currently holds an estimated  24.7% of the global mobile market share, and 52.7% of the Canadian market […]

February 22, 2021

The Easy Way to Verify a Domain with Facebook

Having a verified domain has become an essential part of the Facebook advertising tracking process in 2021. The reason for this is because of the upcoming IOS14 privacy changes introduced by Apple, which will significantly impact Facebook ads performance on IOS mobile devices. Facebook’s workaround, is to instead of relying on client-side tracking techniques (such […]