Blog: Conversio Knows

February 26, 2021

Facebook’s Aggregate Event Measurement Protocol Explained

With the upcoming IOS 14.5 update expected to release in early March 2021, a very important privacy change is on the horizon. The privacy changes introduced by Apple will significantly impact mobile advertising performance on apple devices, which currently holds an estimated  24.7% of the global mobile market share, and 52.7% of the Canadian market […]

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February 22, 2021

The Easy Way to Verify a Domain with Facebook

Having a verified domain has become an essential part of the Facebook advertising tracking process in 2021. The reason for this is because of the upcoming IOS14 privacy changes introduced by Apple, which will significantly impact Facebook ads performance on IOS mobile devices. Facebook’s workaround, is to instead of relying on client-side tracking techniques (such […]

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May 13, 2020

Are You Using the Right Facebook Campaign Objective?

  If you’re familiar with the Facebook Ads Manager, you’ve definitely got yourself feeling in doubt when facing the marketing goal selection page:     With so many options, it can become difficult to choose the right campaign objective to maximize your marketing efforts on the platform. But no worries, Conversio is here to help […]

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April 20, 2020

Are you still advertising on radio ? Get yourself heard on Spotify !

Radio is dead, long live web streaming services! Music has always been a conductor of emotions, whether it has helped us get through a rough heartbreak, create lifelong memories around a popular summer hit, or to find the strength to run that extra mile (Eye of the tiger, anyone?). Audio offers an intimacy that no […]

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April 20, 2020

Mobile Friendly Website, It Really is Important

You are probably sick of hearing that mobile-friendly websites are important to businesses. But even though we all heard it, many still do not see how important it really is. Before we go over why is it is important I want you to think about how you use your mobile, how does your partner, your […]

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