Having a verified domain has become an essential part of the Facebook advertising tracking process in 2021. The reason for this is because of the upcoming IOS14 privacy changes introduced by Apple, which will significantly impact Facebook ads performance on IOS mobile devices. Facebook’s workaround, is to instead of relying on client-side tracking techniques (such as the Pixel it has used for many years), they will now rely on server-side techniques, which requires that you verify your domain with Facebook. Once your domain is successfully verified with Facebook, you can choose your 8 conversion events to track (also known as aggregated events measurements protocol), as well as begin the Conversion API setup. This guide will go over uniquely the Domain verification process.
Note: The Facebook pixel is still to be used in unison with the new aggregated events measurement and Conversion API.
Before we start:
- You will need access to either: the back-end of your website (access to at least meta tag editing), your domain registrar, or admin access to your website’s root folder.
- Domain Verification must be done at the effective top-level domain plus one (eTLD+1 ). For example, for www.books.jasber.com, books.jasber.com, and jasber.com the eTLD+1 domain is jasber.com.
- Keep in mind that you will need to plan for a maximum of 8 total conversion events with aggregated events measurements. Plan your tracking efforts accordingly.
Adding a domain to your business manager
- Login to your Facebook business manager account
- Go to the events manager section of your business manager
- Find the Pixel of the website you wish to verify the domain, and click on the name
- Click on the “aggregated event measurement” tab then click on configure web events
- Click on manage domains in the top right corner
- Click on the “Add” button to begin the verification process
- Once you have added the domain, you should see it in the list (just below the add button), with a “verification pending” text
- Click on the newly added domain
- Three options will show up on the screen on how to verify your domain, with the list of necessary steps. Once you have completed the steps, click on the green “verify” button.
Verifying Option 1: Via DNS
- This option requires you to have access to your domain registrar (ex: Godaddy, domain.com etc)
- Must have access to your DNS configuration within your domain registrar
- Changes can take up to 72 hours to spread across your websites domain servers
Verifying option 2: HTML file upload
- This option requires you to have admin access to your website’s root folder
Verifying option 3: Meta tag verification
- This option requires you to have edit access to the homepage of your website (meta tag access level minimum)
Congratulations, you have now successfully verified your domain with Facebook! This is an important first step in your 2021 online measurement process. With a verified domain, you can now complete your conversion API setup, as well as your 8 total conversion events to optimize for (aggregate events measurement). Stay tuned for an in-depth blog post on these topics.
If you are in need of assistance, feel free to reach out to one of our marketing specialists who would gladly help you in this process.