Commonly called SEM (Search Engine Marketing), PPC (Pay-per-click) or paid search, search engine marketing is the process to position your website as the first results on search engines such as Google, Bing and Yahoo. This is the fastest and easiest way to increase visibility and bring traffic to your website.
Although all search engines offer their own paid search solution, the method used is based on the auctioning of keywords related to user search terms. Thus, it is possible to target keywords and audiences relevant to your business and ensure the visibility of your website to the consumers who matter to you.
This strategy also allows you to have full control over your advertising spend since you only pay for ads that have resulted in clicks, for a pre-established maximum amount. You are therefore assured of obtaining quality sales opportunities, at an acquisition cost that suits you.