Search Engine Marketing

Search Engine Marketing

Commonly called SEM (Search Engine Marketing), PPC (Pay-per-click) or paid search, search engine marketing is the process to position your website as the first results on search engines such as Google, Bing and Yahoo. This is the fastest and easiest way to increase visibility and bring traffic to your website.

Although all search engines offer their own paid search solution, the method used is based on the auctioning of keywords related to user search terms. Thus, it is possible to target keywords and audiences relevant to your business and ensure the visibility of your website to the consumers who matter to you.

This strategy also allows you to have full control over your advertising spend since you only pay for ads that have resulted in clicks, for a pre-established maximum amount. You are therefore assured of obtaining quality sales opportunities, at an acquisition cost that suits you.

Designed as a separate page on your website, a designated landing page makes it possible to respond more effectively to a specific goal or audience. Combined with your SEM campaign, the landing page eliminates the dissonance between your offer and the visitor intent, ultimately increasing your conversion rate.

Your business is unique. Your online marketing campaigns should be too. We have mastered the art of building effective advertising campaigns that meet your business goals as well as the needs of your customers.

Our turnkey service allows you to focus on your business as we take care of generating new opportunities for you. Our experienced team works every day to optimize your marketing investment and find new ways to reach your customers.

Every month, we prepare a customized performance report for our clients to demonstrate the effectiveness of your online marketing campaign. Our pride is to be able to detail, with supporting evidence, what is the return on investment of your advertising placements.

We offer this service on Google Adwords as well as Bing Ads & Yahoo.

SEM service platforms